Northline

For ERP and business-system implementation partners

First meetings with manufacturers and distributors that show signs of outgrowing their systems.

We find them through public signals, such as a job post for an ERP analyst or a controller still running QuickBooks. We research each account and write to the right person in your firm's name. When someone wants to talk, the meeting goes on your calendar. Your team runs discovery and the project.

Book a 20-minute callSee a sample Signal Pack
Signal to meetingIllustration, fictional

Kestrel Bay PlasticsInjection molding · Holland, Michigan · about 210 staff

  1. Signal found

    Job post for an ERP Business Analyst to support “the selection and implementation of a new ERP system.”

  2. Account checked

    Two plants. Finance runs Sage 100, per the same post. Likely first contact is the VP of Finance and Operations.

  3. First email, in your name

    Four sentences about the selection, sent from your firm's sending domain. Plain text, no tracking links.

  4. Reply

    Selection starts in November. Open to a call.

  5. On your calendar

    Booked for Tuesday 13 Oct at 10:00, with a one-page brief on the account.

A made-up company, to show the steps. Real accounts come with live sources and dates.
Who it's for
Odoo, NetSuite, Acumatica, Business Central, Sage and SAP Business One partners
Accounts
Mid-sized manufacturers and distributors in the US and Canada
Sent as
Your firm, from sending domains we register in its name
To start
A 30-day pilot for $2,500, credited to the sprint

01The problem

Good partners still have lumpy pipelines.

Most implementation partners grow on referrals and on leads that come through the vendor or a partner directory. Both are good business. Neither can be turned up when a go-live wraps and consultants come off a project.

Those leads also tend to arrive late. By the time a manufacturer asks the vendor for a partner, or fills in a directory form, it has often read the comparisons and drawn up a shortlist. You're one of several firms in a bake-off, and price comes up early.

Outbound can reach a company before it makes an enquiry, while the controller is still reconciling inventory in spreadsheets. Doing it well takes hours of research a week, hours most partners would rather bill. That's the part we take on.

02How it works

From a signal to a meeting on your calendar.

We agree the details with you at a 45-minute kickoff: platforms, territory, company size, the industries where you've done your best work, and who you want to meet. Then it runs like this.

  1. Signals

    Every week

    We look for public signs that a company may be outgrowing its system. Job posts for ERP, systems or inventory roles. Finance roles that still ask for QuickBooks or Sage 50. A new plant, a new warehouse, an acquisition, a new CFO or controller.

  2. Research

    Before any email

    Each account is checked before anyone writes to it. What it makes or distributes, roughly how big it is, what it runs today where that is public, who is likely involved in a decision, and why the timing looks right. Your current customers, open opportunities and any accounts the vendor or another partner already owns go on an exclusion list before the first send.

  3. Outreach in your name

    Live within 10 days

    Short, plain emails written for each account, and approved by you before the first one goes out. They go from sending domains we register in your firm's name, at low daily volumes, so your main domain never carries cold email.

  4. Meetings on your calendar

    Replies within a business day

    We handle scheduling and the qualifying questions you set, and book the call onto your calendar with a one-page brief on what we know and what's still unknown. Anything about pricing, scope or the software goes to your team.

  5. Weekly report

    Every Friday

    Accounts contacted, replies, meetings booked and meetings held, each counted separately, and what we're changing next week. At day 30 you get a written readout.

03Sample Buyer Signal Pack

What a Signal Pack looks like.

Before a pilot, a partner gets a Buyer Signal Pack for their territory: ten manufacturers or distributors showing signs right now, each with its source and date. A signal is a reason to start a conversation, not proof of a project, so each row keeps the fact and our read apart. The one below is an illustrative example. The companies and signals are fictional.

Buyer Signal Pack

Prepared for
A NetSuite partner covering Ohio, Michigan and Indiana
Accounts
6 of 10 shown
Status
Illustrative example. Fictional companies
AccountSignalSourceOur readRating
Kestrel Bay PlasticsInjection molding manufacturerHolland, MI · about 210 staff Job post for an ERP Business Analyst to “support the selection and implementation of a new ERP system.” Job board They name an ERP selection. How far along it is, and whether a partner is already involved, is still to confirm. Strong
Brennick Industrial SupplyMRO and fastener distributorDayton, OH · about 120 staff Senior Accountant post asks for “QuickBooks Enterprise and Excel-based inventory reconciliation” across three branches. Careers page Three branches on QuickBooks, with inventory reconciled in spreadsheets. Finance looks to be hiring around the system rather than replacing it. Medium
Larkspur Valley FoodsFood distributorFort Wayne, IN · about 160 staff Announced a second distribution center with cold storage, opening spring 2027. Regional business journal A second site tends to raise lot tracking and multi-location inventory questions before opening day. Current system unknown. Medium
Ostrander Cabinet WorksCustom cabinetry manufacturerToledo, OH · about 90 staff Acquired a smaller competitor in northern Indiana. Press release Two companies, probably on two systems. Consolidation plans are unconfirmed. Medium
Haverline ControlsIndustrial valve manufacturerAkron, OH · about 300 staff Named a new CFO who led a NetSuite rollout at her previous company. Company news page A finance leader who has run a rollout before, in her first months in the job. No project announced. Medium
Penwick & Rhodes ElectricalElectrical supply distributorGrand Rapids, MI · about 70 staff Inventory Control post mentions “Sage 50 and manual cycle counts.” Careers page Sage 50 at this size, with manual counts. A system clue only. Probably early. Watch

Fictional companies and signals, made up to show the format. In a real pack every row links to its source and every source is dated. Signals come from public pages only, never from posing as a buyer. Strong means the company names an ERP project. Medium means a business change that often raises system questions. Watch means a system clue only.

04Pilot and price

Start with 30 days. Decide with the numbers in front of you.

30-day pilot

$2,500

Paid upfront. Credited in full to the sprint.

One customer type, one territory, 100 accounts contacted.

  • 100 accounts researched for one of your customer types
  • The email sequence written with you, sent in your firm's name
  • Sending domains and inboxes set up in your name
  • Replies handled and meetings booked onto your calendar
  • A weekly report, and a written readout at day 30

90-day Pipeline Sprint

$15,000

$5,000 at signing once the pilot credit is applied, then $7,500 at day 30.

For partners who want to keep going once the pilot readout is in.

  • The same work across all your customer types, with a monthly account target agreed in writing at signing
  • New accounts added each week as fresh signals appear
  • A weekly report, and a written readout at day 90

Prices in US dollars, plus any applicable taxes. Sending domains, inboxes and data tools are included, with no extra charges for them. Set the fee against your gross margin on one project, not the project total. If a typical project leaves you more than $15,000 after delivery costs, one project won from our meetings covers the sprint. That's arithmetic on your number, not a forecast.

The pilot guarantee

  1. Live within 10 days of payment.

  2. 100 researched accounts contacted during the pilot.

  3. A written readout at day 30.

If we miss any of these, the pilot fee comes back. We collect the kickoff details and your approval of the first emails before you pay, so the 10 days never wait on you. "Contacted" means a researched account received our first email at a working address.

What we don't promise

A meeting count, or revenue. Those depend on your market, your offer and how your team runs the calls. The weekly report tells you what we're seeing, including when something isn't working.

05Questions

What partners ask before a pilot.

Which partners is this for?

Owner-led implementation partners on Odoo, NetSuite, Acumatica, Business Central, Sage and SAP Business One, selling projects to manufacturers and distributors in the US and Canada. If most of your revenue is support renewals or small installs, a pilot is unlikely to pay for itself, and I'll say so on the call.

Who do you contact at the accounts?

Usually the owner, the CFO or controller, or the head of operations. ERP decisions involve several people, so the brief says who else is likely to be in the room. We agree the titles and the company size band with you at kickoff.

Will this put our domain or our name at risk?

Some risk comes with any email sent in your name, so you approve the wording before anything goes out. Cold email never goes from your main domain. We register separate sending domains in your firm's name, authenticate them, keep daily volumes low, and pause an inbox when bounces or complaints rise. Every email says who it's from, carries your business address and makes it easy to opt out, and anyone who asks to stop is never contacted again. In the US we follow CAN-SPAM. For Canadian contacts we follow CASL: we write only to addresses published without a note refusing unsolicited email, only about the person's role, and we record where each address was found.

What counts as a meeting?

A call on your calendar with someone involved in systems or finance decisions at a company that meets the criteria we agreed in writing. It's a first conversation, not a qualified opportunity, and the brief says what's still unknown about budget, timing and who decides. The weekly report shows meetings booked and meetings held separately.

What do you need from us?

A 45-minute kickoff, your sign-off on the first emails, a booking link or calendar access, and someone senior to take the meetings. After launch your time goes on the meetings themselves and a short read of the weekly report.

Do you guarantee meetings?

No. We guarantee the parts we control: live within 10 days of payment, 100 researched accounts contacted, and a written readout at day 30. Miss one and the pilot fee comes back.

What happens after the 30 days?

You get the readout: what went out, who replied, what was booked, and which signals pulled their weight. If you go ahead, the $2,500 is credited to the 90-day sprint. If you don't, you keep the account research, the emails and the sending domains, which are registered to your firm. Renewing them after that is your cost, about the price of any domain.

Can part of the fee depend on results?

In the sprint, yes. We can add a success fee on projects won from meetings we booked, agreed in writing before the sprint starts. The pilot is a fixed fee.

Will you work for our competitors?

Not for two partners on the same platform in the same territory at the same time. The territory is written into the agreement.

06Who you work with

Run by the person you'll speak to.

Northline is run by Aydin Fahy. I take the first call, agree the targets and the wording with you before anything goes out, and read every account list and every weekly report before it reaches you.

If the numbers aren't moving, I'll tell you what I think is wrong and what we're changing, before you have to ask. You can write to me directly at [email protected].

Aydin Fahy

Founder, Northline

Your name, your domains, your data
The sending domains are registered to your firm. The account lists, the emails and every reply are yours to keep.
One partner per platform per territory
We won't run outreach for two partners selling the same platform in the same region at the same time.
Public sources only
Signals come from job posts, press releases, company news and public filings. We never pose as a buyer to get information.
Prices written down first
The pilot and sprint prices are on this page, and running costs such as domains and inboxes are included in them.

07Contact

Tell me your platform and your territory.

On a 20-minute call I'll ask what you implement and which projects you'd like more of. If outbound looks likely to work for you, I'll say what a pilot would cover. If it doesn't, I'll tell you that too.

Pick a time that suits you.

Book a 20-minute call

Prefer to write? [email protected]

Or email your platform and territory, and I'll send back a short Signal Pack for your region.